How Device-Based Redirects Work

Openito automatically detects a user’s device and routes them to the correct destination in real time.

1

One Link for All Devices

Use a single Smart Link instead of managing separate URLs for Android, iOS, and desktop.

Simple setup
2

Better User Experience

Users are redirected instantly to the destination that matches their device.

No extra steps
3

Smart Fallback Handling

If a specific destination isn’t available, users are seamlessly redirected to a fallback page or website.

No dead ends
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Platform-Level Reliability Device-based redirects are handled at the infrastructure level, ensuring fast resolution, high uptime, and consistent routing across all environments.
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Campaign-Safe Flexibility Update device destinations or fallback rules at any time without breaking links, restarting campaigns, or re-sharing URLs.

Perfect for App Promotion

Device-Based Redirects are built to simplify app marketing and improve install flows.

App Store Redirects
Send mobile users directly to Google Play or the Apple App Store based on their device.
Perfect for App Promotion
Device-Based Redirects are built to simplify app marketing and improve install flows.
Smart Fallback Handling
If a specific destination isn’t available, users are seamlessly redirected to a fallback page or website.

Track Device-Level Performance

Understand how your links perform across platforms and devices.

Device Analytics

See which devices and platforms drive the most engagement.

Campaign Optimization

Use real data to improve targeting, messaging, and overall performance.

Track Device-Level Performance

Understand how your links perform across platforms and devices.

Create Device-Based Redirect Links

Build Smart Links that route users correctly and perform reliably across all devices.

Device-Based Redirects Frequently Asked Questions

1 . What are device-based redirects?

They are Smart Links that automatically route users based on their device type, such as Android, iOS, or desktop.

2. Can one link handle all platforms?

Yes. A single link can support Android, iOS, and desktop destinations.

3. Are analytics available?

Yes. All device-based redirects include full tracking and performance analytics.

4. Do users need the app installed?

No. If the app isn’t installed, users are redirected to your fallback destination (website/landing page/store page).

Take Full Control of Your Brand Experience

Offer powerful link management under your own brand, powered quietly by Openito.

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